Take every partner from signed to selling.
A partner GTM platform for vendors and ISVs running an indirect motion. Score and prioritise your partner portfolio, generate a costed 90-day go-to-market for each partner, and run the launch — every number traceable to a fixed rubric and a named expert.
Free to start. Your data stays on our servers, never sold.
How it works
From signed partner to costed go-to-market.
Every partner runs the same path — scored on entry, aligned with a costed plan, delivered and launched. Every step traceable to the rubric and the expert that produced it.
Step 01
Add the partner, score the fit.
Add a partner to your portfolio and run the Q&A. A D1 prioritisation gate plus eight alignment dimensions place them in a cohort tier — so you invest where it pays and pause where it doesn't.
Step 02
Generate the Commercial Alignment.
A category Virtual Expert, matched to the partner's type (from MSSP to Telco to Distributor), drafts a costed 90-day go-to-market from your intake, passed through two editorial quality gates. Run it self-serve, or hand it to an operator.
Step 03
Deliver, then launch.
Deliver the partner-facing alignment, then convert it into a tracked 90-day launch plan with stage gates — moving the partner from Acquired to Activated and on toward in-life revenue.
How partners are scored
Eight dimensions.
One hard gate.
Each dimension maps to a distinct failure mode in indirect GTM. D1 is a hard gate — a Red score pauses all further GTM investment and focuses remediation there first. Scores are cohort-relative: partners are tiered against each other, not an absolute curve.
Get started →Partner Prioritisation Gate
A weighted gate across access to your ICP, credibility, economic potential, activation speed and effort to activate. Below threshold is a Red Gate: investment pauses until it's resolved.
Strategic Intent Alignment
Co-sell motivation, exclusivity stance and strategic horizon. Intent misalignment is a leading cause of partnership drift.
Business Model + Investment Model
Partner margin viability at real cost to serve, a buyer-aligned commercial model, and an agreed split on who funds demand gen, enablement and support.
Partner Capabilities + Technology
Capability-gap analysis, a certified seller who can demo and handle objections unaided, independent provisioning, and the minimum tech stack.
Governance + QBR + Semi-annual Reset
A named governance cadence, per-seller targets, an escalation structure, and a semi-annual reset that decides continue, scale, fix or exit.
V+V Interlock + Exit Logic
A co-built Volume and Value forecast on the partner's real capacity, a written minimum commitment, and a defined exit clause. No exit logic, no leverage.
In-Life KPI Management
Per-seller KPIs tracked monthly, structured win/loss review with root cause, and a CVM programme for the installed base.
Co-marketing Readiness
At least one joint co-branded asset, a 90-day co-marketing calendar with named owners, and distribution tested end to end.
The deliverable
A Commercial Alignment for every partner.
The foundation the rest of the engine builds on — a costed go-to-market for one partner opportunity, addressable in 90 days: the value, the price, the partner economics, and the proof point that earns the wider relationship. Client-facing, and generated in minutes.
- Executive brief and the three whys
- Value proposition and USP
- Pricing, bundling and the margin split
- Partner economics and investment model
- Operating model and capability plan
- Governance and QBR cadence
- Volume and Value interlock
- The 90-day proof point
Each section is the baseline for a launch-plan activity — confirm or tailor it, then build the rest.
Commercial Alignment · Client-Facing
ClarityEdge × Nexatel
A costed 90-day go-to-market for one opportunity.
Matched expertise
A Virtual Expert for every partner type.
The alignment isn't a generic template. Each partner category draws a Virtual Expert panel grounded in real GTM operators — so an MSSP alignment is argued like an MSSP deal, a Telco alignment like a Telco deal. The expert drafts; two editorial gates — an engagement-manager review and a partner-facing QA — pressure-test the logic before it ships.
The lifecycle
Every partner moves through five phases.
Why it works
Traceable by design.
Not a black box.
Traceable scoring
Every score traces to a fixed, published rubric and your answers. Run it twice with the same inputs and you get the same tier.
Quality-gated generation
Every alignment is drafted by a matched expert and passed through two editorial gates before it reaches your partner. Argued, sourced, and pressure-tested.
Your data, your servers
Your partners, answers and deliverables are stored on our own servers and never sold or shared. No marketing lists, no data brokers.
Built for indirect GTM
Eight dimensions, five lifecycle phases, ten partner categories — modelled on how channel partnerships actually fail, and how they're fixed.
Bring your first partner into the platform.
Free to start · No card required · Your data stays yours
Get started →